Pockets of Hope
Donor Campaign
Donor Campaign
Pockets of Hope Donor Campaign
Pockets of Hope
Donor Campaign
Donor Campaign
Strategy and storytelling help Pockets of Hope reach, engage and connect with its audiences.
The W.K. Kellogg Foundation (WKKF) launched Pockets of Hope to connect funders with aligned Haitian-led organizations and generate more than $90 million in philanthropic commitments. The initiative brought together organizations working across multiple sectors, a growing network of funders and partners, and stories of impact that needed to reach different audiences.
QQ partnered with WKKF to turn that complexity into a cohesive communications campaign, developing the strategy, messaging, storytelling, and creative content needed to help audiences understand the initiative, discover the organizations behind it, and stay connected to the work.
Bringing strategy, messaging, and creative together
QQ worked alongside the WKKF team to build a communications approach that could work across audiences, platforms, and stages of the initiative.
Our role extended from communications strategy and messaging through creative development and production. QQ developed video stories and digital content, supported social media and newsletters, created visual communications and donor-facing materials, and helped shape how Pockets of Hope presented its work across channels.
The work required more than producing individual pieces of content. Each element needed to reinforce a consistent story while serving a different purpose, whether introducing audiences to the initiative, helping funders understand opportunities for engagement, or bringing people closer to the organizations and leaders doing the work.
Connecting communications to a larger goal
Pockets of Hope launched with a goal of generating more than $90 million in philanthropic commitments. The initiative ultimately surpassed that goal, generating more than $120 million in commitments.
QQ’s communications work supported that larger effort by helping make the initiative, its partners, and opportunities for engagement visible across channels and audiences.
$90 million
Initial campaign goal
→
$120 million+
Final campaign commitments
$90 million
Initial campaign goal
→
$120 million+
Final campaign commitments
Through Pockets of Hope, funders were connected with aligned Haitian-led organizations and opportunities for investment. The commitments generated through the initiative expanded support for Haitian-led work and created momentum for continued partnership and investment.
Creative storytelling shaped by local voices
Stories about Haiti are often shaped by crisis. Pockets of Hope offers a wider view, one that puts Haitian leadership, ideas, and accomplishments at the center and shows what Haitian-led organizations are making possible in their communities.
For QQ, that perspective also shaped how the content was created. We partnered with Haitian artists, filmmakers, and other creatives throughout production, bringing local voices and perspectives into both the stories being told and the creative process behind them.
That approach helped create work grounded in the people and organizations represented while meeting the communications needs of a major philanthropic institution.
Visit the Pockets of Hope website’s “Stories of Impact” page for more content
A partnership that continues
As Pockets of Hope moves into its next phase, QQ is helping WKKF develop and implement the strategy and communications plan for the initiative’s continued growth.
The continued partnership builds on the communications and creative work developed during the initiative’s first phase while responding to new goals, audiences, and opportunities as Pockets of Hope evolves.
It also demonstrates the kind of role QQ can play for organizations with complex stories to tell: bringing strategy and execution together, working across teams and audiences, and carrying an idea from communications planning through finished creative.
Whether the challenge is communicating impact, engaging stakeholders, or helping audiences understand complex work, we build communications around what the client needs to accomplish.
Stay connected with Pockets of Hope to follow the work and see what comes next.
Request a Conversation
Tell us a bit about your organization and what prompted you to reach out.
