Our Service Vision

Through Marketing Research, QQ helps organizations to better understand their target audiences, competitors, and industry trends. QQ is excited to use these insights to help your organization make data-driven decisions, identify opportunities in different markets, and create effective strategies to meet your audiences’ needs.

Marketing Research Services

  • Brand Perception Studies
  • Concept Testing and Development

  • Consumer Insights and Segmentation

  • Customer Satisfaction/Loyalty Research

  • Focus Groups and Interviews

  • Market Sizing and Forecasting

  • Surveys and Polling

Marketing Research Services

  • Brand Perception Studies
  • Concept Testing and Development

  • Consumer Insights and Segmentation

  • Customer Satisfaction/Loyalty Research

  • Focus Groups and Interviews

  • Market Sizing and Forecasting

  • Surveys and Polling

Work Example (Case Study)

Florida Department of Health & Florida Department of Health, Broward County: Black Women’s Perspectives to Inform PrEP Marking in Broward County, FL

In the state of Florida, Broward County is one of the largest HIV-positive communities in which Black women are disproportionately affected by HIV. Although pre-Exposure Prophylaxis (PrEP) is a viable HIV-prevention method that involves the daily use of antiretroviral medications to reduce the risk of HIV infection in HIV-negative individuals, its uptake among Black females nationwide is low. QQ conducted a focus group and marketing study with Black females in Broward County, Florida, for the Urban League of Broward County and the Florida Department of Health with the goal of developing data-driven marketing strategies to address barriers to PrEP uptake among Black women. Focus group participants were asked about their knowledge of the PrEP medication, perceptions of PrEP, barriers to engagement, strategies for targeted marketing of PrEP to Black women, and perceptions of current PrEP marketing materials targeting their demographic. The results were used by the Urban League of  Broward County to inform their PrEP marketing strategies.

Ready to Work With Us?

Reach out to QQ today to learn how we can assist your organization make data-driven decisions, identify opportunities in different markets, and create effective strategies to meet your audiences’ needs.